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日期Date: |
Topics & Speakers
題目及講者 |
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2008年
11月20日
(星期四)
7:00pm-10:00pm
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三聚氰胺風雲─乘勢「找商機」
面對消費者「聞奶色變」，受牽連的產品如何化解？其他代替產品如何即時抓緊營銷商機，在市場冒起？尼爾森(Nielsen)第一時間披露及分析最新市場調研數據，深入探討消費者的看法及選購習慣的改變
講者：尼爾森香港區快流消費品研究客戶服務副總監周宇雄先生
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20 November
2008
(Thursday)
7:00pm-10:00pm
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Business Opportunities in Melamine Crisis
A timely seminar by Nielsen to provide a macro overview on the recent "Melamine crisis" to analyze the consequence to the affected categories and the substitute products, and also discuss the change of consumers' reaction and behavior according to their latest marketing research data and analysis
Speaker: Mr Simon Chow, Associate Director, Client Solutions for FMCG Research, The Nielsen Company Hong Kong
詳情 / MORE DETAILS
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2008年11月21日
(星期五)
9:30am-12:00pm
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參觀香港城市大學 - 統計諮詢中心
參觀統計諮詢中心的運作，讓參加者了解如何進行產品與
服務市場推廣、客戶意見與滿意程度調查及形象審核等的
研究，以便作出有效的商業決定
講者：香港城市大學管理科學系統副教授曹國輝博士
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21 November,
2008
(Friday)
9:30am-12:00pm
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Visit to the Statistical Consulting Unit of City University of Hong Kong
To visit the workflow and statistical aspects of research of the
Unit and understand how to solve all statistical problems by
the statistical research and consultation
Speaker:
Dr Geoffrey K F Tso, Associate Professor,
Department of Management Sciences,
Faculty of Business, City University of Hong Kong
詳情 / MORE DETAILS
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2008年11月21日
(星期五)
7:00pm-9:30pm
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宴客之道 -《邊飲邊聽實戰篇》之葡萄酒
教你如何掌握評酒知識，在社交及款客中打開話題、增進
溝通，從而建立良好關係
講者：亞洲名品酒師、前香港專業品酒師協會主席鄺英志先生
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21 November
2008
(Friday)
7:00pm-9:30pm
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Red Wine Tasting seminar
Introduction of wine varieties, prices, taste and production method, and with specialized training of wine language and tasting technique.
Speaker: Mr Peter Kwong, Experienced trainer of Wine Tasting, Former Chairman, Hong Kong Sommelier Association
詳情 / MORE DETAILS
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2008年
11月25日
(星期二)
7:00pm-9:00pm
(只招待會員)
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「不一樣的雪糕誘惑」
香港人最喜愛的雪糕專門店- Häagen-Dazs®, 客戶享受到的不只是雪糕的豐富口感，還有店鋪員工的殷勤款待及舒適的氣氛環境。在享受雪糕香濃美味的同時亦感受到Häagen-Dazs®帶給顧客的視覺與味覺滿足感。講者嘉賓將會分享Häagen-Dazs®在味道款式、產品質量、品牌形象、市場推廣、店舖粉飾、人才培訓等各方面之營運及營銷管理心得。
講者：General Mills Hong Kong Limited董事總經理區秀文小姐
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25 November
2008
(Tuesday)
7:00pm-9:00pm
(Exclusive for Members)
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「Irresistible Ice-cream Enticement」
Häagen-Dazs®, as if a heaven for ice-cream dessert lovers, is welcomed by most of the Hong Kong people. Customer experience is not only the delightful taste of the ice-cream but also enjoyable sense of restfulness and content. Guest speaker of Häagen-Dazs® will share her valuable experience in management and operation strategies of product favours, product quality, brand image, marketing promotion, store design and staff training.
Speaker: General Mills Hong Kong Limited Managing Director Ms Lily Au
詳情 / MORE DETAILS
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2008年
12月1,4,8,11日
(逢星期一、四)
(共4堂)
7:00pm-10:00pm
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中文商貿營銷文件書寫課程
從事中港商業及營銷人士，必需懂得書寫流暢中文，並熟悉各類文件之格式。本課程除指導常用商業文件如書信、計劃書、合同及章程等的撰寫技巧外，資深專業導師亦會詳述國內專用商業用語及格式要求，指出常犯錯誤
講者：資深專業導師關炳鑾先生
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1,4,8,11
December 2008
(Every Monday and Thursday)
(4 lessons in total)
7:00pm-10:00pm
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Business and Marketing Writing in Chinese
The course aims at demonstrating all the Chinese business writing skills, such as letters, proposals, agreement and agenda, and to indicate the specified business language and formats of Mainland China and point out the mistakes
Speaker: Mr Guan Bing Luan, Experienced Tutor of Chinese
business writing
詳情 / MORE DETAILS
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2008年
12月6日
(星期六)
9:30am-5:30pm
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施展公關技巧，有效駕馭傳媒
透視傳媒工作底蘊，了解當今傳媒風氣和報導手法及解構公司傳訊部應如何與傳媒打交道、如何回應傳媒；認識公關危機，如何利用STEEP MODEL探討並掌握應變修復之法
講者：資深傳媒人李燦榮先生
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6 December
2008
(Saturday)
9:30am-5:30pm
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Winning Tactics of Media Management
How to win positive coverage and to defend corporate image, learn the tactics for handling emergency, solving problems and identifying the works of the media practitioners and reporters
Speaker: Mr Li Chan Wing, Media and PR Professional
詳情 / MORE DETAILS
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2008年
12月10日
(星期三)
7:00pm-10:00pm
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蘇偉文教授分享：金融海嘯 - 如何理解投資工具及危機下的投資策略
蘇偉文教授親自分析金融海嘯出現的元兇，包括次按(Sub-prime)、抵押債務證券(CDO)、信貸違約掉期合約(CDS)，討論政府及各國中央銀行的急救措施是否有效，並剖析最新市場狀況及發展前景。
講者：香港中文大學財務系副教授及財務學碩士課程主任蘇偉文教授
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10 December
2008
(Wednesday)
7:00pm-10:00pm
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Discovery of Marketing Prospect under the Finance Tsunami by Prof. Raymond So
Finance Tsunami envelops all over the world, Prof So will give his unique perspectives to analyze the origins of the financial crisis e.g. sub-prime, CDO, CDS etc., to discuss the measures taken by governments and central banks on the crisis and to share upcoming market conditions
Speaker: Prof Raymond W. So, Associate Professor of Finance and Director of the Master of Science Programme in Finance, The Chinese University of Hong Kong
詳情 / MORE DETAILS
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2008年
12月11日
(星期四)
7:00pm-9:00pm
(只招待會員)
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資深企業公關，分享如何提升公司「品牌價值」
品牌價值在現今商業社會更見重要，良好的品牌價值能令企業踏上成功之路。在是次分享中，屢獲獎項的資深企業公關張樹槐先生將與各參加者分享如何有效利用公司的公關手法提升公司的品牌價值，從而令公司處於更有利的地位
講者：恒生銀行助理總經理兼企業傳訊主管張樹槐先生
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11 December
2008
(Thursday)
7:00pm-10:00pm
(Exclusive for Members)
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Enhancing brand equity through PR
The value of branding is incredibly valuable nowadays, a well-known brand even can lead you achieve the great success. In the gathering, Mr Cheung will share his invaluable experience and skills of public relalation to us for building up the brand image and value of your company
Speaker: Mr Walter Cheung, Assistant General Manager, Head of Corporate Commuincations
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2008年
12月13日
(星期六)
9:30am-5:30pm
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企業危機應變、管理工作坊
以角色扮演、影片、小組討論等不同方式讓管理及督導人員學習
危機應變管理，於危機來臨之前能夠未雨綢繆，作好預防措施，將危機成份減至最低，防患於未然
講者：管理諮詢專業研究學院行政總裁黃昭欽博士
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13 December
2008
(Saturday)
9:30am-5:30pm
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Risk Management Workshop
Identifying the model, analysis, assessment and planning of
risk management with role play, video and group discussion
and learn how to minimize the crisis as little as possible
Speaker: Dr C Y Wong, CEO, Academy of Management Consultancy
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2009年
1月10日
(星期六)
9:30am-5:30pm
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打造黃金團隊凝聚力工作坊
落力打造黃金團隊，致力匯集隊員凝聚力；讓您的隊員除了做好自己崗位外，更加互相通力合作，建立無限的忠誠及強烈的歸屬感，願意為公司的利益與目標盡心盡力，爭取生意
講者：凱思國際企業有限公司的創辦人及總裁葉羚英小姐
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1 January
2009
(Saturday)
9:30am-5:30pm
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Team Alignment - Building A High Performance Champion Team
Striving hard to build a golden team to gather all teammates; leading your teammates to handle with their responsibilities properly and collaborate well, to bulid up their loyalties and sense of belongings towards your companies, working hard together for your companies targets and profits
Speaker: Ms. Patricia Yip, CEO, Ace Business Consulting
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12and 13
January 2009
(Monday and Tuesday)
7:00pm- 10:00pm
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Emcee Presentation Skill in English (Beginner's class)
To be a proficient and appealing MC in different occasion,
interact with audience readily, and to excite the event and lead
the participants by getting their attention.
Speaker: Ms Laura Cozijnsen, Founder and the Chief Consultant, Lighthouse Consultant Ltd
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2009年
1月17日
(星期六)
9:30am-5:30pm
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強勢語言表達工作坊
由資深跨傳媒工作者及皇牌人際口才導師黃桂林博士，親自傳授強勢溝通表達5大心法，改善表達技巧，讓你隨時隨地即興演講，散發領袖魄力
講者：皇牌人際口才導師黃桂林博士
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17 January
2009
(Saturday)
9:30am-5:30pm
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Present with Charisma - Presentation Skill Workshop
Instruct 5 forceful communication skills; enhance presentation skills and to master impromptu speech.
Speaker: Dr Terence Wong, Chief Program Officer,
EdKnowledge Group Limited
詳情 / MORE DETAILS
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日期及時間
待定
(逢星期六)
(共12堂)
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勝在營銷-『市場營銷基本功』課程
「勝在營銷」於2006年由香港電台、香港市務學會、香港中文大學市場學(理學)碩士課程聯合製作的電視節目。該節目為香港中小企及創業人士按部就班地提供一套完整的創業及營銷策略指南。每集內容均以中小企面對的問題入手，介紹真實個案及分析，用淺易的語言向觀眾講解中小企的市場營銷策略及分享成功要訣
講者按照與香港中文大學市場學理學碩士課程主任冼日明教授合著之《勝在營銷》一書，加上數十年的教學心得特別設計，採用多元化及多媒體方式教授，相信為市面上最能引起學習興趣的市場學基本課程本課程旨在履行香港市務學會的使命，推動香港、中國及亞洲市務人員的專業地位及提升各地市務的水平。
本課程將以一個有系統的方式，為中小企、創業者及有志認識市場營銷的人士提供一套可供實踐的市務理論和實用知識，以便他們應用於日常業務，增加利潤，並提升參加者營銷技巧
導師：香港市務學會主席嚴啟明先生
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"Win-on-Marketing" course
"Win-on-Marketing" was a TV series with 10 half-hour episodes co-produced by Hong Kong Institute of Marketing, Master of Science Programme in Marketing, Chinese University of Hong Kong and Radio Television Hong Kong (RTHK) and sponsored a fund of HK$1.85 million by SME Development Fund of Trade and Industry Department in 2006.
The course aims at exploring all the marketing possibilities open to small-and-medium-sized enterprises (SMEs), helps them choose the right strategy, and then creatively executes each choose campaign by over 10 real cases sharing.
Specifically tailor-made for non-marketing professionals and SME owners, the course provides students with essential marketing knowledge which could be applied in their daily business to enhance the profitability.
Tutor: Mr Yim Kai Ming, Chairperson,
Hong Kong Institute of Marketing
詳情 / MORE DETAILS
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截止報名日期
Enrolment Deadline： |
額滿即止
First-come, first-served |
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| 查詢 Enquiries： |
本會活動主任馮小姐
Cathy Fung, HKIM Activities Officer
T: 2152 3018
F: 2881 6057
E: cathyfung@hkim.org.hk
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HKIM reserves the right to change / cancel the details above activities
without prior notice.
香港市務學會活動預告
Upcoming
Activities 
