HKIM 2008 Nov to 2008 Dec Upcoming Activity List

日期及時間
Date and time

費用(每位)
Fee (per head)

活動名稱
Activities

類型
Type

11月

2008年
11月12及19日
(星期三)
7:00pm-10:00pm

12 and 19 Nov 2008 (Wed)
7:00pm-10:00pm

會員: HK$880
(已扣除100元活動現金券)

非會員: HK$1,400
可用活動現金券1張

Member:HK$880
(Deducted HK$100 activity coupon)

Non-Member:
HK$1400
Applicable for using Activity Coupon x1

司儀培訓演講工作坊 – 粵語初班

親身指導及講解在不同活動中應如何擔任司儀角色、學懂在短時間中的現場應對、並減低面對群眾時感到緊張的壓力和技巧，以及如何捉緊觀眾的注意力、帶動現場氣氛

講者：Lighthouse Consultant Ltd創辦人及首席品牌顧問高家玉小姐 (Ms Laura Cozijnsen)

請按此觀看活動詳情

Emcee Presentation Skill in Cantonese (Beginner's class)

To be a proficient and appealing MC in different occasion, interact with audience readily, and to excite the event and lead the participants by getting their attention.

Speaker: Ms Laura Cozijnsen, Founder and the Chief Consultant, Lighthouse Consultant Ltd

Please click here for more details

工作坊
6小時
CPD
Hours

Workshop
6 CPD
Hours

2008年11月15日
(星期六)
9:30am-5:30pm

15 Nov 2008
(Sat)
9:30am-5:30pm

會員: HK$880
(已扣除100元活動現金券)

非會員: HK$1,400
可用活動現金券1張

Member:HK$880
(Deducted HK$100 activity coupon)

Non-Member:
HK$1400
Applicable for using Activity Coupon x1

《韓非子》與現代管理

韓非道:「思慮熟則得事理，得事理則必成功」；以《韓非子》之「法」、「術」、「勢」結合起來的著名治理國家觀點、唯物主義和辯証法思想，應用於現代商業管理

講者：資深傳媒及文化工作者岑逸飛先生

請按此觀看活動詳情

Modern Business Management with Chinese Wisdom 'Han Fei Zi '

Analysis application of influential Chinese class management philosophy by Han Fei Zi (韓非子) about the governance strategy and manipulation of power in modern business world.

Speaker: Mr Shum Yat Fei, Experienced Media and Cultural Professional

Please click here for more details

工作坊
7小時
CPD
Hours

Workshop
7 CPD
Hours

2008年11月20日
(星期四)
7:00pm-10:00pm

20 Nov 2008
(Thur)
7:00pm-10:00pm

會員: HK$230
(已扣除100元活動現金券)

非會員: HK$480
可用活動現金券1張

Member:HK$230
(Deducted HK$100 activity coupon)

Non-Member:
HK$480
Applicable for using Activity Coupon x1

三聚氰胺風雲─乘勢「找商機」

面對消費者「聞奶色變」，受牽連的產品如何化解？其他代替產品如何即時抓緊營銷商機，在市場冒起？尼爾森(Nielsen)第一時間披露及分析最新市場調研數據，深入探討消費者的看法及選購習慣的改變

講者：尼爾森香港區快流消費品研究客戶服務副總監周宇雄先生

請按此觀看活動詳情

Business Opportunities in Melamine Crisis

A timely seminar by Nielsen to provide a macro overview on the recent "Melamine crisis" to analyze the consequence to the affected categories and the substitute products, and also discuss the change of consumers’ reaction and behavior according to their latest marketing research data and analysis

Speaker: Mr Simon Chow, Associate Director, Client Solutions for FMCG Research, The Nielsen Company Hong Kong

Please click here for more details

講座
3小時
CPD
Hours

Seminar
3 CPD
Hours

2008年11月21日
(星期五)
9:30am-12:00pm

21 Nov 2008
(Fri)
9:30am-12:00pm

會員: HK$80

非會員: HK$150

Member: HK$80

Non-member: HK$150

參觀香港城市大學 – 統計諮詢中心

參觀統計諮詢中心的運作，讓參加者了解如何進行產品與服務市場推廣、客戶意見與滿意程度調查及形象審核等的研究，以便作出有效的商業決定

講者：香港城市大學管理科學系統副教授曹國輝博士

請按此觀看活動詳情

Visit to the Statistical Consulting Unit of City University of Hong Kong

Understand the logistic and statistical aspects of research of the Unit and how to solve problems by the statistical research and consultation

Speaker: Dr Geoffrey K F Tso, Associate Professor, Department of Management Sciences, Faculty of Business, City University of Hong Kong

Please click here for more details

參觀
2.5小時
CPD
Hours

Visit
2.5 CPD
Hours

2008年11月21日
(星期五)
7:00pm-9:30pm

21 Nov 2008
(Fri)
7:00pm-9:30pm

會員: HK$640
(已扣除200元活動現金券)

非會員: HK$1200
可用活動現金券2張

Member:HK$640
(Deducted HK$200 activity coupon)

Non-Member:
HK$1200
Applicable for using Activity Coupon x2

宴客之道 –《邊飲邊聽實戰篇》之葡萄酒

教你如何掌握評酒知識，在社交及款客中打開話題、增進溝通，從而建立良好關係

講者：亞洲名品酒師、前香港專業品酒師協會主席鄺英志先生

請按此觀看活動詳情

Red Wine Tasting seminar

Analysis the wine varieties, prices, taste and production method with specialized training of wine language and tasting technique.

Speaker: Mr Peter Kwong, a famous trainer of Wine Tasting, Former Chairman, Hong Kong Sommelier Association

Please click here for more details

講座
2.5小時
CPD
Hours

Seminar
2.5 CPD
Hours

2008年
11月22,29日、
12月6,13,20日及
2009年
1月3,10,17日、
2月7,14,21,28日
(逢星期六)
(共12堂)
10:00am-12:30pm

22,29 Nov
6,13,20 Dec 2008 and
3,10,17 Jan
7,14,21,28 Feb 2009
(Every Sat)
(12 lessons in total)
10:00am-12:30pm

會員: HK$4,400
(已扣除500元活動現金券)

非會員: HK$6,600
可用活動現金券5張

Member:HK$4,400
(Deducted HK$500 activity coupon)

Non-Member:
HK$6,600
Applicable for using Activity Coupon x5

勝在營銷—『市場營銷基本功』課程

「勝在營銷」於2006年由香港電台、香港市務學會、香港中文大學市場學(理學)碩士課程聯合製作的電視節目。該節目為香港中小企及創業人士按部就班地提供一套完整的創業及營銷策略指南。每集內容均以中小企面對的問題入手，介紹真實個案及分析，用淺易的語言向觀眾講解中小企的市場營銷策略及分享成功要訣
講者按照與香港中文大學市場學理學碩士課程主任冼日明教授合著之《勝在營銷》一書，加上數十年的教學心得特別設計，採用多元化及多媒體方式教授，相信為市面上最能引起學習興趣的市場學基本課程本課程旨在履行香港市務學會的使命，推動香港、中國及亞洲市務人員的專業地位及提升各地市務的水平。
本課程將以一個有系統的方式，為中小企、創業者及有志認識市場營銷的人士提供一套可供實踐的市務理論和實用知識，以便他們應用於日常業務，增加利潤，並提升參加者營銷技巧

導師：香港市務學會主席嚴啟明先生

請按此觀看活動詳情

"Win-on-Marketing" course

"Win-on-Marketing" was a TV series with 10 half-hour episodes co-produced by Hong Kong Institute of Marketing, Master of Science Programme in Marketing, Chinese University of Hong Kong and Radio Television Hong Kong (RTHK) and sponsored a fund of HK$1.85 million by SME Development Fund of Trade and Industry Department in 2006.
The course aim at exploring all the marketing possibilities open to small-and-medium-sized enterprises (SMEs), helps them choose the right strategy, and then creatively executes each choose campaign by over 10 real cases sharing.
Specifically tailor-made for non-marketing professionals and SME owners, the course provides students with essential marketing knowledge which could be applied in their daily business to enhance the profitability.

Tutor: Mr Yim Kai Ming, Chairperson, Hong Kong Institute of Marketing

Please click here for more details

課程
30小時
CPD
Hours

Course
30 CPD
Hours

2008年11月25日
(星期二)
7:00pm-9:00pm

25 Nov 2008
(Tue)
7:00pm-9:00pm
(Members only)

費用全免
(只招待會員)

FREE OF CHARGE
(EXCLUSIVE FOR MEMBERS)

「不一樣的雪糕誘惑」

香港人最喜愛的雪糕專門店–Haagen-Dazs^®，客戶享受到的不只是雪糕的豐富口感，還有店鋪員工的殷勤款待及舒適的氣氛環境。在享受雪糕香濃美味的同時亦感受到Haagen-Dazs^®帶給顧客的視覺與味覺滿足感。講者嘉賓將會分享Haagen-Dazs^®在味道款式、產品質量、品牌形象、市場推廣、店舖粉飾、人才培訓等各方面之營運及營銷管理心得。

講者：General Mills Hong Kong Limited董事總經理區秀文小姐

請按此觀看活動詳情

「Irresistible Ice-cream Enticement」

Haagen-Dazs^®, as if a heaven for ice-cream dessert lovers, is welcomed by most of the Hong Kong people. Customer experience is not only the delightful taste of the ice-cream but also enjoyable sense of restfulness and content. Guest speaker of Haagen-Dazs^® will share her valuable experience in management and operation strategies of product favours, product quality, brand image, marketing promotion, store design and staff training.

Speaker: General Mills Hong Kong Limited Managing Director Ms Lily Au

Please click here for more details

會員聚會

Member
Gathering

12月

2008年
12月1,4,8,11日
(逢星期一、四)
(共4堂)
7:00pm-10:00pm

1,4,8,11 Dec 2008
(Every Mon and Thur)
(4 lessons in total)
7:00pm-10:00pm

會員: HK$740
(已扣除100元活動現金券)

非會員: HK$1200
可用活動現金券1張

Member:HK$740
(Deducted $100 activity coupon)

Non-Member:
HK$1200
Applicable for using Activity Coupon x 1

市務人員實用寫作課程- 中文商貿營銷文件

從事中港商業及營銷人士，必需懂得書寫流暢中文，並熟悉各類文件之格式。本課程除指導常用商業文件如書信、計劃書、合同及章程等的撰寫技巧外，資深專業導師亦會詳述國內專用商業用語及格式要求，指出常犯錯誤

導師：資深專業導師關炳鑾先生

請按此觀看活動詳情

Business and Marketing Writing in Chinese

The course aims at demonstrating all the Chinese business writing skills, such as letters, proposals, agreement and agenda, and to indicate the specified business language and formats of Mainland China and point out the mistakes

Speaker: Mr Guan Bing Luan, Experienced Tutor of Chinese business writing

Please click here for more details

課程
12小時
CPD
Hours

Course
12 CPD
Hours

2008年12月6日
(星期六)
9:30am-5:30pm

6 Dec 2008
(Sat)
9:30am-5:30pm

會員: HK$880
(已扣除100元活動現金券)

非會員: HK$1,400
可用活動現金券1張

Member:HK$880
(Deducted $100 activity coupon)

Non-Member:
HK$1400
Applicable for using Activity Coupon x 1

施展公關技巧，有效駕馭傳媒

透視傳媒工作底蘊，了解當今傳媒風氣和報導手法及解構公司傳訊部應如何與傳媒打交道、如何回應傳媒；認識公關危機，如何利用STEEP MODEL探討並掌握應變修復之法

講者：資深傳媒人李燦榮先生

Winning Tactics of Media Management

How to win positive coverage and to defend corporate image, learn the tactics for handling emergency, solving problems and identifying the works of the media practitioners and reporters

Speaker: Mr Li Chan Wing, Media and PR Professional

工作坊
7小時
CPD
Hours

Workshop
7 CPD
Hours

2008年12月10日
(星期三)
7:00pm-10:00pm

10 Dec 2008
(Wed)
7:00pm-10:00pm

會員: HK$375
(已扣除100元活動現金券)

非會員: HK$680
可用活動現金券1張

Member:HK$375 (Deducted HK$100 activity coupon)

Non-Member:
HK$680
Applicable for using Activity Coupon x1

蘇偉文教授分享：金融海嘯 - 如何理解投資工具及危機下的投資策略

蘇偉文教授親自分析金融海嘯出現的元兇，包括次按(Sub-prime)、抵押債務證券(CDO)、信貸違約掉期合約(CDS)，討論政府及各國中央銀行的急救措施是否有效，並剖析最新市場狀況及發展前景。

講者：香港中文大學財務系副教授及財務學碩士課程主任蘇偉文教授

Analysis of Investment Instruments and the Investment Strategies apply in Economic Tsunami

Finance Tsunami envelops all over the world, Prof So will give his unique perspectives to analyze the origins of the financial crisis e.g. sub-prime, CDO, CDS etc., to discuss the measures taken by governments and central banks on the crisis and to share upcoming market conditions

Speaker: Prof Raymond W. So, Associate Professor of Finance and Director of the Master of Science Programme in Finance, The Chinese University of Hong Kong.

講座
3小時
CPD
Hours

Seminar
3 CPD
Hours

2008年12月11日
(星期四)
7:00pm-9:00pm

11 Dec 2008
(Thur)
7:00pm-10:00PM

費用全免
(只招待會員)

FREE OF CHARGE
(EXCLUSIVE FOR MEMBERS)

資深企業公關，分享如何提升公司「品牌價值」

品牌價值在現今商業社會更見重要，良好的品牌價值能令企業踏上成功之路。在是次分享中，屢獲獎項的資深企業公關張樹槐先生將與各參加者分享如何有效利用公司的公關手法提升公司的品牌價值，從而令公司處於更有利的地位

講者：恒生銀行助理總經理兼企業傳訊主管張樹槐先生

Enhancing brand equity through PR

The value of branding is incredibly valuable nowadays, a well-known brand even can lead you achieve the great success. In the gathering, Mr Cheung will share his invaluable experience and skills of public relalation to us for building up the brand image and value of your company

Speaker: Mr Walter Cheung, Assistant General Manager, Head of Corporate Commuincations

會員聚會

Member
gathering

2008年12月13日
(星期六)
9:30am-5:30pm

13 Dec 2008
(Sat)
9:30am-5:30pm

會員: HK$865
(已扣除100元活動現金券)

非會員: HK$1,380
可用活動現金券1張

Member:HK$865
(Deducted $100 activity coupon)

Non-Member:
HK$1380
Applicable for using Activity Coupon x 1

企業危機應變管理工作坊

以角色扮演、影片、小組討論等不同方式讓管理及督導人員學習危機管理，於危機來臨之前能夠未雨綢繆，作好預防措施，將危機成份減至最低，防患於未然

講者：管理諮詢專業研究學院行政總裁黃昭欽博士

Risk Management Workshop

Identifying the model, analysis, assessment and planning of risk management with role play, video and group discussion and learn how to avoid or minimize the impact of crisis

Speaker: Dr C Y Wong, CEO, Academy of Management Consultancy

工作坊
7小時CPD Hours

Workshop
7 CPD
Hours

如有任何活動詳情查詢，請致電 2104 2280 / 2152 3018 或瀏覽本會網站 http://www.hkim.org.hk/upcoming_activities.html
本會保留更改上述活動資料之權利，如有更改，將以電郵發放之個別宣傳資料為準。

For enquiries drop us a line at 2104 2280 / 2152 3018 or surf on our web site http://www.hkim.org.hk/upcoming_activities.html for enquiries. HKIM reserved the right to change and cancel the activities without prior notice.